Sunday, September 7, 2008

RVCA T-shirt Price Index

This is a brief price-weighted indexing of RVCA's summer line of men's t-shirts

On a total of 63 t-shirt designs available:

Minimum price: $14.70*
Frequency: 3.2%
Maximum price: $58.00
Frequency: 6.3%
Average price: $29.43
*(Labor Day sale. Non-sale minimum price: $21.00)

Comparing those numbers to the Surf Ride t-shirt index of 170 designs from 28 different companies (including RVCA):
Minimum Price: $9.48
Maximum Price: $39.95
Average Price: $20.09

This means that the average RVCA t-shirt is 46.5% more costly than the average t-shirt at the Surf Ride shop, which carries Analog, Atwater, Hurley, Volcom, O'Quinn and others, as well as its own shop brand. RVCA's numbers are carried higher by its limited-edition artist designs and collaborations, which generally command a higher price. And make you look cooooooooool.

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